When planning an event, mainly outdoors, whether it be a trade show, festival, market, etc., one essential item to invest in is a branded popup tent. While the choice of tent won’t greatly impact your guests’ experiences at your booth, it can definitely make a difference in setting you apart from surrounding booths and make your booth hard to forget.
With a variety of options available, it’s important to consider factors such as event type, your desired setup, climate, and budget.
Pop-up Tents: Versatile and Affordable

Pop-up tents are a great choice for small to medium-sized events. These tents are what we see most often. They typically feature lightweight, retractable frames that can be quickly assembled and disassembled.
Pop-up tents are ideal for events with shorter durations or when portability is a priority. However, it’s important to note that they may not offer the same level of durability as other types of tents and may be less suited for harsh weather conditions.
Frame Tents: Durability for Larger Events
For larger events where durability and stability are crucial, steel frame tents are the go-to option. These frames are commercial grade, making them superior to traditional square-leg styles. They provide excellent resistance to strong winds, heavy rain, and other challenging weather conditions.
Larger-frame tents are suitable for events that require a longer setup time and can accommodate a larger number of guests. While they tend to be more expensive than basic 5×5 or 10×10 tents, their robust design makes them a reliable investment for event organizers.
Luckily Epic Advertising offers several different sizes and frames suited for different needs!
Event Tent Booths
If you’re getting ready for a big event and want to make an impression, an event tent booth may be the perfect option.
Custom canopy booths will grab attention, showcase your brand, and give a setting for displaying your products and meeting with visitors. Booth combinations can include walls, table covers, flags, tension stands, podiums, chairs, and backdrops.
Considering Your Event’s Specific Needs
When selecting a custom event tent, it’s crucial to evaluate the specific requirements of your event. Here are some factors to consider:
Event Size
For small to medium-sized events, pop-up tents are often sufficient, providing a cost-effective and hassle-free solution. However, larger events may require the added durability and capacity of larger frames.
Event Type
Different events have varying demands. If you’re organizing a trade show, festival, or market, where frequent setup and teardown are essential, simple pop-up tents would be a practical choice. On the other hand, corporate events, or exhibitions may benefit from the sturdiness and professional appearance of frame tents or hybrid tents.
Budget
Consider your budgetary constraints and the long-term value of the tent. Traditional pop-up tents are generally more budget-friendly, while premium branded tents may require a higher investment. However, the durability and reusability of traditional tents can make them a cost-effective choice over time.

Selecting the right custom event tent is crucial to ensuring the success and comfort of your event. By considering factors such as event size, type, climate, and budget, you can make an informed decision for your organization. Pop-up tents offer convenience and affordability, premium-frame tents provide durability for larger events, and hybrid tents strike a balance between the two. Carefully assessing your event’s specific needs will guide you toward the perfect tent that meets both your practical and aesthetic requirements. So, choose wisely, and make your event a resounding success with the right custom event tent!