Over the past few years, there has been a lot of debate about the effectiveness of direct mail postcards as a marketing tool. Some companies swear by them, while others think digital marketing is the way to go. But it’s not as one-sided as you think. Printing and mailing physical materials can still prove effective in certain industries.
Promotional postcards can effectively market a business, especially when targeted to specific audiences or used as part of a larger campaign.
There are several benefits to postcard mailing as a marketing tool.
Save on expenses without sacrificing quality
Mailer Postcards are generally more affordable to produce and mail than other materials, such as brochures or flyers. This makes them a good choice for businesses with limited marketing budgets that still want to deliver print materials to consumers.
Using postcard mailing services like the postcard can actually give companies a higher ROI compared to social media and digital displays.
Postcards get straight to the point
Postcards are easy to read and don’t require any special assembly or presentation. They’re quick and get your point across without much fluff.
They’re a great way to share news about your business such as weekly deals, new products, or subscription opportunities. Besides providing short and simple messages, mailing postcards almost always offer engaging visuals that help attract new customers.
They’re great for consumers who may not have time to reach through lengthy brochures or flyers, which is probably most people nowadays.
Targeted
Direct mail postcards are an advantageous choice for direct mailing. By utilizing direct mail services, companies are able to create targeted campaigns to reach their desired audience.
They tend to stand out in the mail pile against envelopes and regular letters due to their colorful nature and quirky designs.
Receiving a postcard addressed directly to them further garners attention as it brings their attention to your brand, even if it’s just for a split second. The high read rate of direct mail also ensures that further garners attention to your brand as they don’t have to go through an extra step such as opening an envelope or taking out included materials.
As such, mailing postcards to potential customers is an ideal method for reaching the right people quickly and efficiently.
Measurable
Mail advertising campaigns can be an effective way to reach potential customers because people generally mention the special from your postcards or bring coupons with them from your mailers. A great example would be including physical coupons or offers that recipients have to bring to your business in order to receive that discount.
To ensure success, the message you’re portraying needs to be clear and direct, and stand out from the competition.
It’s worth considering the most effective size for the postcard that will get attention. Not only that, but the design, quality of the paper it’s printed on, etc. Is it full color? Preferably, because you’d want to stand out right away.
Postcard design can also help to draw readers in and build an emotional reaction to your product or service.
Personable
Postcards can be personalized with recipients’ names or other information, reminding them that you haven’t forgotten about them.
We usually get custom postcards from those we usually don’t want to hear from – doctors and dentists reminding us we’re due for a checkup.
Direct mail postcards can be an effective marketing tool for businesses of all sizes. Custom postcards can help you target a specific audience, save on advertising costs, and increase your ROI.
To create a successful postcard mailing campaign, keep the following tips in mind: use strong visuals, include a call-to-action, personalize whenever possible, test different versions before sending to your entire list, and track your results.
However, it is essential to consider the potential drawbacks of using promotional postcards as a marketing tool. For example, postcards can be easily discarded and may not be as memorable as other marketing materials. That’s why it’s crucial not to throw all your eggs in one basket in advertising and marketing.
In addition, postcards may not provide as much information as other types of marketing materials, such as brochures or flyers. So if you’re trying to introduce your brand to consumers, this may not be the most effective way of explaining who you are and how you can benefit potential customers.
Overall, direct mail postcards can be an effective way to market a business, but it is important to carefully consider their pros and cons and to use them as part of a larger, integrated marketing strategy.
Trust Epic Advertising with Standard Postcard Printing and Mailing
Direct mail marketing can be an awesome promotional tool if done well! Epic Advertising offers several options in materials and customizations for postcards.
We offer all sizes of postcards along with the lowest postage rates available to achieve successful mailing campaigns.